Well, it’s happening again: I’m attempting a blog schedule. It will run on a two weekly basis and will involve me publishing a post three times a week, the first week’s posts including a book review, a lifestyle post and a list post, and the second a writing post, a bookish/blogging discussion post and a new feature I’m starting called ‘Photos on Friday’ (basically me posting some of my photography).
Whether or not I manage to stick to it is another story, discipline having never exactly been my strong suite (I was one of those kids who left their homework until 9 o’clock the night before it was due…when the printer would inevitably break!). I just feel like my posting of late has been particularly sporadic and disorganised, and because of my tendency to rush posts I don’t feel they are generally the best I can do.
Anyway, I was wondering how other bloggers post and how they organise their blogs. Do you stick to a strict schedule, or just post when the mood strikes? Personally I think there are pros and cons to each approach, so I’ve compiled a list of them, and I’d love to know your thoughts (and if you have any tips for sticking to a schedule please share them – I need all the help I can get!)!
One of the main pieces of blogging advice that you tend to find in blog advice posts is ‘be consistent’: let your readers know what to expect and when to expect it. In this way a blog schedule is invaluable, as it allows you to plan and schedule your posts to publish at regular times, so your readers don’t think you’ve dropped off the face of the planet when you don’t post for ages, and then are suddenly bombarded with posts. Of course, this is entirely dependent upon what you want from blogging: if you simply want to treat it like an online diary then posting consistently probably won’t matter as much to you.
- You always know what to write about
A huge problem I often find when I sit down to write a blog post (generally because it has been days since I posted the last one and I have suddenly realised I should probably write another!) is having no idea what to write about. However, if you take the time to sit down at the start of the month and map out when and what you’re going to post that month, you can easily get round this problem and never struggle for an idea for a last minute post.
- You can spread out content
A huge benefit of scheduling is that it allows you to arrange your content more easily, and seen as I do try and keep my content varied (not posting two reviews or two writing posts right after each other for example) this is a huge benefit.
- Takes away the spontaneity
Some of my favourite and most popular blog posts have been those I’ve just written off the cuff, so I guess there’s a danger that by implementing a schedule you could lose some of the spontaneity of blogging (which considering blogs were initially online diaries, there’s a lot to be said for spontaneous blogging!).
- It’s harder work
A clear downside of blogging to a strict schedule is the amount of work you’re committing too: having to have certain blog posts prepared for certain days of the week, plus images prepared and social media scheduled, is a lot of hard work, and could potentially start to feel like homework.
So do you keep a blog schedule, or blog whenever you feel like it? Do you feel like one approach is better than the other?